Giving Tuesday
How to Navigate the Donor Feeding Frenzy
Today is “Giving Tuesday.” Certainly the hope is to rival the kind of spending frenzy that occurred in the retail world over the last week.
As you considered where, or even if, to donate at this time – here are a few thoughts to consider:
1) does the organization do work that you value;
2) do they effectively work towards their goals (not necessarily achieving them right away, since that can take years);
3) are the people who are most affected by the issues they address in positions of leadership;
and equally important:
4) do they value your contribution by responding promptly and keeping you in the loop.
Individual donors, singly and in concert with others, make a huge impact – especially on small organizations.
Never doubt the power of your giving to make a difference – whether you give a dollar or a thousand dollars!